Product Marketing

Designer & Creative
Problem Solver

Turning ideas into meaningful experiences through strategy, design, and storytelling.

I build brands people remember — and campaigns that move the needle.

With a track record spanning 360° product launches, award-winning creative campaigns, and e-commerce operations generating USD 1.5M+ in revenue, I sit at the intersection of brand strategy, consumer insight, and commercial execution.

From reframing legacy FMCG brands for a new generation to scaling digital channels and authoring RFPs that unlocked adoption across 20+ U.S. states — I thrive where marketing vision meets measurable business impact.

Product Marketing · Strategic Planning · Project Management

My Journey

Experience & Education

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Education

2019–2022

Dordt University

BA International Business & BA History

Double major with involvement in Students Without Borders, Future Leaders and Missional Entrepreneurs, Defender Capital Management, and Hall Council.

Student Library Assistant

2019–2021

Library Student Manager

2021–2022

Work Experience

2022–2023

Klett World Languages

Intern → E-commerce & EdTech Specialist

Promoted to full-time; owned the direct-to-consumer e-commerce channel generating USD 1.5M+ in revenue, led brand optimisation, and supported commercial readiness of a new language learning application.

USD 1.5M+ E-commerce Revenue

2022–2023

Work Experience

2023–2024

PT. Sasa Inti — Coconut Milk

Marketing Associate

Drove brand growth and modernisation for the coconut milk portfolio, increasing awareness and trial among younger consumers through culture-led campaigns like Dapur Rahasia and Santan Ala Sisca.

Multiple Marketing Awards

2024

Work Experience

2025–Present

PT. Sasa Inti — Seasoned Flour

Marketing Associate

Entrusted with expanded scope to manage one of the company's largest categories, focusing on closing competitive gaps through 360° marketing, portfolio optimisation and execution excellence.